In the last year, Direct Create has worked extensively on design projects for clients like Fabindia, Reliance Foundation, KGK group, Nicobar, Sujan Luxury and many more. As collaborators, we seamlessly navigate design thresholds from crafted products to large-scale projects. On the following pages, we’ll illustrate how we are able to leverage the Direct Create principle of collaboration to realize projects that cross industries and sectors – from architectural solutions to sustainable textiles and historic public spaces.
300-year-old monument rejuvenated. 310 acres of lake and wildlife habitat restored.
150,000 lives in the community impacted. The magical revival of the Jal Mahal monument, an 18th-century floating pleasure palace of royalty, and its surroundings, transformed the historic building from a crumbling environmental disaster and toxic wasteland into the shining glory of Jaipur.
The project envisioned a 100-acre mixed-use tourism infrastructure that could restore ruins and serve as a green leisure destination. The commissioners called in the founders of Direct Create to give the palace, once deemed to have “no real historical value” and “ruined beyond redemption,” new life. To bring the Jal Mahal back to its former glory, the team collaborated with more than 400 craftsmen and artists from across Rajasthan. They recruited experts from around the world and harnessed the skills of local craftsmen and masons for the extensive overhaul – structures were restored; artists painted frescoes and murals throughout; flora revived; pavilions showcase the best of Jaipur's traditional decorative arts. Today, the Jal Mahal has become a landmark of Jaipur and is a glowing showcase of the vibrancy of India’s craft skills and living traditions.
Located at the heart of Jaipur’s emerging commercial district in the Rajasthan region, Lehariya is a finely-crafted business destination that integrates traditional values with modern-day enterprise. Famous for its flowing patterns inspired by waves or ‘lehar,’ ‘lehariya’ is a tie-dyeing craft technique native to Rajasthan. The craft is the inspiration for Lehariya’s facade, as well as the root of its name. The pattern, derived from the Lehariya turbans worn by Rajput nobles, flows across all four towers, covering them like a second-skin. This facade is not only aesthetically pleasing, but has a functional benefit as well: by absorbing and deflecting much of the direct sunlight, it keeps the towers cool.
The Swadesh Bazaar was an immersive experience into India’s deep cultural heritage, curated and designed by Direct Create. 108 crafts - a sacred number with roots in ancient mysticism - were showcased to represent each and every state of India.
Commissioned by the Reliance Foundation, an Indian philanthropic initia- tive driving sustainable development across India, the exhibition was initiated to encourage the craftsmanship of traditional Indian artisans, with a special focus on pre- serving and reviving indigenous craft traditions. The exhibition not only provided livelihoods to thousands of such artisans, but also gave them an opportunity to showcase their rare works from every corner of India to a global audience.