We exhibited at the MDW 2019 on the theme "Craftsmanship in the Digital Age" to showcase the impact of traditional craftsmanship on modern design. The possibilities of combining time-honoured crafts with futuristic ideas are only limited by the imagination of the creator. Direct Create bridges the gap between tradition and innovation to define a new collaborative future for sustainable artisanal crafts.
Through the installation, works of the Indian artisanal and creative community reached the international audience and business players. Through the week, we engaged in dialogue with the creative community that attends the Milan Design Week and Salone del Mobile.