DC is aiming to digitize the process of creation of handicrafts and other traditional items by enabling digital connection and collaboration between artisans, designers and buyers. It aims to disrupt the market by providing larger market access to the artisans, foster direct interaction between buyers and artisans and also collaboration between buyers, designers and artisans. Direct Create is developing a holistic platform with omni channel strategy for enabling collaboration and reaching out to customers and is aimed to be present on both mobile, web and physical retail.
