Our guiding philosophy is “return to the roots “—the will to empower rural households by using traditional craft techniques that guides us to infuse our hand-crafted products with an ethical, sustainable, social, and environment-friendly essence.
“Naari” is a Sanskrit word which means ‘woman’. Since, women artisans from rural India are our primary partners who bring with them a vast knowledge of diverse traditional techniques of designing and hand crafting clothes, bags, blankets, rugs, shoes, furniture, etc., which has been passed down from one generation to another. This is how our name reflects the power of creativity and imagination in India’s craftswomen.
Our Vision is to bring to our customers an alternative style of quality Sustainable Clothing which contributes towards securing a future for our women artisans who are at the core of our world view. A sustained effort to bring change to their lives and families could be achieved by providing them job opportunities, and a continuous net flow of money.
Our mission is to provide a market for sustainable fashion which is a design philosophy and trend of sustainability. Our goal is to create a system which can be supported sustainably in terms of human impact on the environment and social responsibility. We work to empower our craftsmen and artisans with modern technology and let them continue using and expanding their vast knowledge base of traditional techniques to cater to the growing global market.
Shibori is a Japanese manual resist dyeing technique, which produces patterns on fabric.
In Japan, the earliest known example of cloth dyed with a shibori technique dates from the 8th century; it i
Silk, Zari Silk, Cotton, Chanderi Silk
Tie & Die
Tie-dye is a modern term invented in the mid-1960s in the United States (but recorded in writing in an earlier form in 1941 as "tied-and-dyed", and 1909 as "tied and dyed" by Luis C. Changsut, referen
Gajji & Chanderi Silk Sarees
1) Chanderi fabric is produced by weaving in silk and golden Zari in the traditional cotton yarn that results in the creation of the shimmering texture. The fabric borrowed its name from the small town Chanderi in Madhya Pradesh where traditional weavers practice the art of producing textured sarees in cotton and silk decorated with fine zari work. 2) Gajji is a vegetable-based silk fabric with a satin weave. The result of this unique style of weaving is a rich fabric with a glossy texture and a lush look.