Design & Retail

Design & Retail

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Design & Retail

Fabindia Home & Lifestyle

Designing a sustainable way of life

The Direct Create team managed the INR 220 crore worth business of the Home and Lifestyle SBU at Fabindia during 2017-18. The business had 12 Home and Lifestyle categories such as Furniture, Tableware, Linen, Rugs and Dhurries and more.

Designing and merchandising of over 5,000 new products to infuse exciting and inspirational products and categorisation of all product ranges into a system which could bring uniformity across communications: Efficiency, Texture, Sustainable, Power and Luxury. Fabindia is India's largest retail private platform for products that are made from traditional techniques, skills and hand-based processes.

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