Retail & Curation

Retail & Curation

Retail & Curation

Swadesh Bazaar

Best of Indian Arts and Crafts

The Swadesh Bazaar was an immersive experience into India’s deep cultural heritage, curated and designed by Direct Create. 108 crafts - a sacred number with roots in ancient mysticism - were showcased to represent each and every state of India.

Commissioned by the Reliance Foundation, an Indian philanthropic initia- tive driving sustainable development across India, the exhibition was initiated to encourage the craftsmanship of traditional Indian artisans, with a special focus on pre- serving and reviving indigenous craft traditions. The exhibition not only provided livelihoods to thousands of such artisans, but also gave them an opportunity to showcase their rare works from every corner of India to a global audience.


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