Aaditya Kitroo

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Aaditya Kitroo


  • Gender
  • Experience5 Years
  • AwardsIndian Prime Minister's Champion of Change 2018
  • Annual TurnoverAbove 1 Cr
  • Profile Viewed253
I was born in the valley of Kashmir, and raised in the plains of mainland India. An MBA from Europe’s Rotterdam School of Management, I worked as a consultant at the TATA group and at my family’s textile trading firm, prior to co-founding Jos&fine. Being a technical expert on Cashmere and its artisanal processing, I was chosen as a Champion of Change in 2017 by the Government of India. I hunt for the rarest Cashmere strains in the Himalayas during summer and the rest of my time at Jos&fine’s looms in Srinagar's old district.


Embroidered Kashmir Shawls

Some of the embroidered pieces that we have crafted along with examples of our Legacy Initiative wherein we have revived embroidery intricacies of a


Reversible Handwoven Pashmina Cashmere Shawls

We handcraft an array of reversible Pashmina Cashmere shawls: Pashmina with lurex (shimmer), Solid-Ikat weave combinations, Classic two sided Pashmina shawls, etc.

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