Smriti Jha

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Smriti Jha

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About Direct Create

Direct Create is an omni-channel that connects local artisans to a network of designers and buyers to collaborate and co-create a handcrafted life across the world. Today we have access to 726 crafts of India and a pan-India maker network. Fostering a community of 15,000 handpicked artisans and designers, we are working towards creating an organic connection between makers, designers and buyers. Direct Create got launched in 2015 as a technology platform to create a community of makers, designers and customers. Over the years, the platform has evolved considerably; now we also provide in-house curation to match our client's ideas with quality craftsmanship. Direct Create operates out of New Delhi and Amsterdam.

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