Lagom World is a socially conscious enterprise working to reduce the impact of everyday living habits on the planet. As the online partner of Wild Ideas Trust, LagomWorld is exclusively focused on marketing and retailing hand made products made by the Trust under the Wild Ideas brand name. The ‘Wild Ideas’ rural livelihood project was started in June 2014 and is a community-based cooperative to empower women established on a self-sustaining model in rural Tiruvannamalai. These women are deeply motivated to stand on their own feet and find economic independence and have successfully done that despite their circumstances. The Trust makes a range of products using 100% natural ingredients for home care, personal care, and hair care. Of very high quality, the Wild Ideas brand and its products have been well received by customers all over the world.