Sitalpati is a weaving craft, mainly prevalent in the Cooch Behar district of West Bengal. Sital means cool in bengali while pati means mat. The Sitalpati craft has been recognised as an ‘Intangible Cultural Heritage’ by the United Nations Educational, Scientific and Cultural Organisation (UNESCO).There about 14,000 families weaving patti as a form of livelihood.
The comfort and the aesthetic appeal are obtained by the weavers skill, weaving action and innovative use of colour, design and weave. The products range from lifestyle accessories like baskets, lamps, mats, coasters, containers, etc and fashion accessories like handbags, totebags, sandals, earrings, etc.
The craft has been rebranded for sellers of the crafts' products. Sustainable Package being the focus along with an aim to highlight the beauty of the craft. The packaging includes paper bag with elaborate tag, packing paper, jute used as wrapping material for products secured with a sticker and an elaborate thank you card for the valued customers.
For the rebranding, the weave pattern along with the bamboo motif if symbolic to the craft from the intial to final stage and has been prominently highlighted throughout. The colours are inspired from the colours that are used in traditional motif in the Sitalpati craft. Throughout, a contemporary yet a true to it's roots approach has been used to design the packaging. The packaging and prototyping has been designed to assure no plastic has been used in the wrapping stage, packing stage and delivery to customer stage. The packaging is easily adaptable to different size requirements.